LOVELAND – As summer is winding down, the end is also near for the peak selling and buying season in real estate. The holiday season is right around the corner, a time when people are pre-occupied with planning holiday events and less focused on real estate. If you still have your home on the market, here are a few ways to get your home sold before the market slows down.
Evaluate buyer feedback
You’ve probably had some showings since placing your home on the market. It’s easy to get offended by negative feedback, but it’s important for you to be open to receiving any and all feedback. Understanding what buyers do not like about your home can help you improve it. Did your home not show well because of furniture placement or décor? Are there certain things that concern buyers? If the feedback you are receiving includes items that you can address, then you should certainly do so.
Review market exposure
If you’re not getting many showing requests to begin with, then it’s time to look at the bigger picture. Why are buyers not interested in your home? Is the price too high compared to other properties? Are the pictures and property description appealing in online listings of your home? Do you make it easy for buyers to schedule showings?
Review sold listings
There have likely been homes that were listed at the same time as yours and that are currently under agreement or sold. Take a look at how those homes compare to yours. Review price, amenities, photos, etc. This can help you understand why your home might not be selling.
Prepare a marketing strategy
Knowing how many days are left to market and sell your home before the holidays approach, come up with a plan to get your home sold. This may include adjusting the list price, staging your home, making certain home improvements, taking new photos, leveraging social media, etc.
If you are not already working with a local, experienced Realtor, then this should be something that you seriously consider. Realtors understand the market, home buyer needs, and how to properly market your home. They can advise you on all of the items above and prepare a marketing plan that works for your specific property.
By Suzanne Plewes, RE/MAX Alliance