Tap into the booming senior market with the Silver Business microSummit

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Tom Kalinski, RE/MAX of Boulder

Tom Kalinski, RE/MAX of Boulder

The microSummit will be held at RE/MAX of Boulder on Oct. 11

BOULDER – According to the 2015 Boulder County AgeWell study, older adults represent the fastest growing segment of Boulder County’s population. As of 2015, about 19% of Boulder County’s population was age 60 and over. By 2040 that population is projected to account for about 26% of Boulder County’s population.

With this critically important demographic shift, businesses have an opportunity to benefit. RE/MAX of Boulder and Boulder County CareConnect are teaming up to host the Silver Business microSummit, a key event that will help businesses and entrepreneurs understand the trends and influences impacting older adults and learn how to engage age 55+ consumers in Boulder County and beyond. The event is free and open to the public.

Questions addressed
The following questions will be a few of the questions addressed at
the microSummit:
– What is the “age wave” and how might this population shift generate opportunities in the market?
– What are the leading consumer trends for 55-and-over adults?
– What types of products and services might older adults need now and in the future?
– How can companies engage with older adults in the marketplace?

Speakers and panelists
Speakers and panelists will include: Elizabeth Garner, Colorado state demographer; Cliff Harald, executive director, Boulder Economic Council; Mike Allen, technical program manager, Google, Inc. and board member, Boulder County CareConnect; Bob Morehouse, founding partner and CEO, Vermilion Design and Digital; Kelly Hickey, chief financial officer, Silvernest; Nancy Fenimore, publisher, Seniors Blue Book Colorado; Jay Kalinski, broker/owner, RE/MAX of Boulder; DB Wilson, managing broker, RE/MAX of Boulder; Jack Jostes, president and CEO, Ramblin’ Jackson.

For more information or to register
Held at the RE/MAX of Boulder main office at 2425 Canyon Blvd. on Tuesday, Oct. 11 from 5:30 to 8 p.m., this unique event will feature flash talks, happy hour, networking and fun.
The Silver Business microSummit is sponsored by RE/MAX of Boulder, Boulder County CareConnect, CU Leeds School of Business Research Division, Vermilion Design & Digital, Seniors Blue Book of Colorado, Ramblin’ Jackson, NJK Photography, and the Daily Camera.

To register for free tickets, visit: silverbusinesssummit.com

Tom Kalinski is the Owner and Founder of RE/MAX of Boulder. To reach him call 303.441.5620 or e-mail tomkalinski33@gmail.com

By Tom Kalinski, RE/MAX of Boulder

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