Even in Boulder County’s active real estate market, November through January presents heightened challenges for selling your home. But if you must sell your home this holiday season, take heart: holiday buyers are intent on completing a purchase. And with fewer homes on the market your home has less competition.
You can embrace the unique advantages the holidays bring to the home selling season with these tips, first reported by hgtv.com.
Decorate lightly to get the best effect
Light holiday decorations showcase the warmth of a home like no other. Use general winter decorations such as greenery and candles to accentuate your home’s best features and avoid personal items or specific themes. Less is more when it comes to decorating, but a few touches like a bowl of pinecones, an evergreen wreath, or a pot of cider simmering on the stove can create a warm and festive feeling in your home.
Hire a real estate agent who will be available
Your agent needs to provide needed on-the-ground support during Christmas or New Year. Find an agent who will be available throughout the season. This will ease stress and give you more time to enjoy the season.
Target motivated buyers.
Work with your agent to find buyers who are house hunting during the holidays due to a pressing deadline. This could be people relocating for jobs, investors, or college students and staff. In Boulder County’s competitive housing market, some home shoppers are strategically taking advantage of the reduced number of active buyers.
Bare trees mean your home’s exterior is more exposed. Make the most of your home’s appeal with exterior paint touch-ups, clean gutters and an impeccable yard. Remember to keep buyers safe with stairs and walkways free of snow and ice.
Make a video tour
Buyers will be more likely to shop online due to inclement weather and bust holiday schedules. Hire a pro to shoot a high quality video tour and post it on the Web to attract house hunters.
Make sure your décor is inviting, warm and neutral
Encourage shoppers to spend more time in your home and admire its best features. Crank up the heat, play soft classical music and offer homemade holiday treats to set a cozy stage.
These are among the many strategies for making a holiday home sale a winning proposition. See the full article at hgtv.com/design/real-estate/top-10-tips-for-selling-your-home-during-the-holidays.
By Shelley Chittivej. Shelley is a Realtor at RE/MAX of Boulder and has been a Colorado resident for 43 years. Born in Bangkok, Thailand, Shelley came to the U.S. with her sister and mother when she was three years old. She grew up in Denver and graduated with a B.A. in psychology from CU-Boulder in 1989. Shelley has been a licensed real estate broker for 21 years. She has an entrepreneurial spirit having owned a coffee shop in Louisville for almost five years. To contact Shelley, e-mail firstname.lastname@example.org or call 720.309.8213.