With January coming on the heels of the holiday season, it can be a tough month for selling your home. The challenges are similar to those faced when selling during the holidays – even in Boulder County’s active real estate market.
But if you must sell your home, know this: January buyers are intent on completing a purchase. And with fewer homes on the market your home has less competition, plus you are getting a jump on the spring selling season.
The winning game plan is to embrace the unique advantages of selling your home during this cold winter month with these tips, adapted from hgtv.com.
Get rid of your holiday decorations, but decorate with warmth
Put your holiday decorations away, but decorate lightly with a winter touch to showcase the warmth of your home. Use general winter decorations such as a bowl of pine cones and candles to accentuate your home’s best features. Add wintery scents like cinnamon or a pot of cider simmering on the stove to create a warm, cozy feeling in your home.
Hire a real estate agent who will be available
Your agent needs to provide needed on-the-ground support. Find an agent who will be available throughout the winter. This will ease stress and give you more time to enjoy your life.
Target motivated buyers
Work with your agent to find buyers who are house hunting this winter due to a pressing deadline. This could be people relocating for jobs, investors, or college students and staff. In Boulder County’s competitive housing market, some home shoppers are strategically taking advantage of the reduced number of active buyers.
Bare trees mean your home’s exterior is more exposed. Make the most of your home’s appeal with exterior paint touch-ups, clean gutters and an impeccable yard. Remember to keep buyers safe with stairs and walkways free of snow and ice.
Make a video tour
Buyers will be more likely to shop online due to inclement weather and busy schedules. Hire a pro to shoot a high quality video tour and post it online to attract house hunters.
Make sure your décor is inviting, warm and neutral
Encourage shoppers to spend more time in your home and admire its best features. Crank up the heat, play soft classical music and offer homemade treats to set a cozy stage.
These are among the many strategies for making a January home sale a winning proposition. See the full article at hgtv.com/design/real-estate/top-10-tips-for-selling-your-home-during-the-holidays.
By Tom Kalinski. Tom is the broker/owner of RE/MAX of Boulder, the local residential real estate company he established in 1977. He was inducted into Boulder County’s Business Hall of Fame in 2016 and has a 40-year background in commercial and residential real estate. For questions, e-mail Tom at firstname.lastname@example.org, call 303.441.5620 or visit boulderco.com.